Tide Loads of Hope | Good Everyday

Tide Loads of Hope has provided 90,000 loads of clean laundry to people since 2005. Unfortunately, there will be more times of crisis. Together, we can do better — which is why we created P&G Good Everyday. This new program is for us to join forces with you and work together to solve real problems every day.

When natural disasters strike or communities are faced with times of crisis, the lives of hundreds of families are immediately turned upside-down. It is during these trying times that a simple chore, like doing laundry, can become the hardest to complete. And because clean clothes and fresh laundry bring a sense of dignity and comfort, it’s also one of the most important. Providing communities with this ability is a crucial step in restoring routines and helping families get back on their feet.

Since 2005, Tide Loads of Hope has provided 90,000 loads of clean laundry to people affected by natural disasters, including tornadoes and flooding in the Midwest, hurricanes in Florida and wildfires in California. They also directly distribute cleaning supplies and personal care kits with basic hygiene essentials in the affected areas.

To power the trucks and deliver the items, Tide partners with Matthew 25: Ministries, an international humanitarian aid and disaster-relief organization. With mobile laundry units provided by Whirlpool, the trucks quickly deploy to the site of the disaster and provide free support to those in need.

Let’s work together to provide the detergent. Tide will keep the wheels of the laundry trucks turning, the laundry units spinning and the hope unloading — so when the next crisis arises, they’ll be ready.
In the meantime, you can also support Tide Loads of Hope by donating clothing to a local Tide Dry Cleaners.